BBA - Bachelor’s Programs - Program - Shantou University Business School

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Professional introduction of Business Management
Business management categories include three undergraduate major subjects of business administration, marketing and accounting. The discipline has 40 professional teachers, including 13 professors, 24 associate professors, 3 assistant professors, including 78% of doctoral degree teachers, 45% of teachers with overseas experience, 18% of whom are international teachers, respectively from 8 different countries or regions.
Business management major training complex management personnel with basic business concepts and related professional knowledge, with a global perspective and good oral and written English and Chinese ability to integrate thinking and problem-solving ability, strong team work and organizational leadership, with Social responsibility and good professional ethics and self-management and self-learning ability and can effectively create value for the team and the community in a variety of environments.

Training Objectives Of Business Administration - TOOBA

?Objectives	Objective Statement Of Discipline Basic Training
TOOBA 1	Understand basic business concepts and related fields of knowledge and skills
TOOBA 2	To solve practical management problems with integrative thinking
BAPLOs 3	Understanding of international perspectives, reading and understanding of English-related information and good oral and written communication skills both in English and Chinese
TOOBA 4.1	Strong team work ability and can effectively create value for the team and society in various environments
TOOBA 4.2	Organizational leadership, and adaptability to complex management environments
TOOBA 5	Global perspective, international professional understanding， understanding and respect the differences and diversity of different cultures in the world
TOOBA 6	Social responsibility and good professional ethics
TOOBA 7	Self-management and self-learning ability to achieve sustainable development of individuals with the social changes.

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Introduction to Business Administration
Business Administration (BA) is an advantageous major in Business School, this major has Master of Science in primary level and two undergraduate classes with special directions--international business management class and business data analysis class. BA was selected as a Famous Brand Major of Guangdong province in 2006, and was selected as the Characteristic Major of the Ministry of Education in 2007. It has been the first undergraduate major to pass EPAS international certification in Asia since 2012.?
BA has strong faculty team: 18 incumbent teachers, including 7 full professors (honored to have two Distinguished Professors: Prof. dr. Erming Xu, the vice president of China Enterprise Management Research Association, and Prof. dr. Yuan Lu, the Elsevier “Most Cited Chinese Researcher”), and 11 associate professors. Of our faculty, 88.9% are PhDs; 33.3% are foreign (overseas) teachers, showing high degree of internationalization.
Goals of BA major construction:
This major is at the forefront of business management undergraduate teaching reform and exploration of talent training mode in China. Specifically, based on students' personality, ability and interests, this major follows the educational notion of “teaching students in accordance of their aptitude” and the teaching model of “internationalization, refinement and personalization”, to be committed to training excellent management talents.
Goals of BA undergraduate education:
? ???Master the basic theories and related professional knowledges of management, have professional qualities and skills of professional managers;
????Master the quantitative analysis methods of management, can analyze and solve the practical management problems and assist management decisions using mathematical model, data analysis, computer software and other tools;
????Understand the management methods, systems and customs of foreign enterprises, also be familiar with the operating management methods, regulations and skills of local enterprises.
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Introduction to Marketing Major
Marketing major is set up into two directions of electric business marketing and market analysis. Electric business marketing focus on training the professional talent who familiar with e-commerce operations and network marketing to promote and market analysis focus on training professionals with strong market data analysis capabilities.Graduates can be engaged in marketing data analysis and network marketing related work in Chinese and foreign business enterprises and various non-profit organizations.
Students should obtain the following aspects of knowledge, ability and quality through the learning of the major :
? ??Master the basic theory and knowledge of marketing experty and basic theory of management, statistics, economics and related disciplines and develop psychology, sociology and other humanities and social sciences and natural sciences and other disciplines, so that the professional marketing staff with professional quality and skills;
????Master the qualitative and quantitative analysis methods of marketing，including quantitative analysis and qualitative research methods based on computer and statistical tools, the ability to use computer software to analysis and support marketing decisions.
???Familiar with marketing principles, policies and regulations in China and understanding of international marketing practices and rules.
???Good oral and written communication, interpersonal and teamwork skills and leadership in both English and Chinese.
???With broad international perspective, systematic thinking, innovative thinking, problem-solving skills and self-learning ability.
???Social responsibility and good professional ethics.

Introduction to Accounting
Training Objective：
??To train innovative high-quality accounting personnel with high degree of social responsibility, good professional ethics and communication skills, with broad international perspective, systematic accounting professional knowledge, not only to be engaged in the basis work of accounting and auditing, but also use related knowledge of accounting and auditing to provide decision support for the organization to enhance value and create value.
???Graduates of the accounting major should meet the following training objectives：
???Good cultural literacy and social responsibility and abide by accounting professional ethics.
???Systematically master the core knowledge of accounting major, can use of professional knowledge to solve practical problems integrally and provide decision support for the organization to enhance value and create value.
???Familiar with China's enterprise accounting standards, auditing standards, and their differences with international accounting standards and auditing standards.
???With broad international perspective and can understand the accounting from the perspective of globalization and understand the latest development in accounting.
???Good command of written and spoken English, solid professional English.
Training characteristics：
???Connect with the international advanced bachelor education in the curriculum and teaching methods and the professional teaching system has passed through the EPAS international certification, training quality has been recognized by the international mainstream institutions.
???To provide students with a variety of domestic and foreign learning exchange and further learning channels, try to create opportunities for students to learn and exchange abroad.
???Small class teaching, focusing on the use of teaching methods of inspiring induction and pay attention to cultivate students' disciplines thinking habits and speculative spirit.
???Pay attention to the education of moral education and humanistic feelings, social responsibility.
???Students can arrange academic progress according to their own learning conditions.
???Implement bachelor tutorial system and the tutor will will provide whole process of guidance to students during the school learning period.

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